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Hybrid signs deal to be Official Creative Agency for University of Gloucestershire

Hybrid-owned Study Create has been selected, along with four other agencies, to be a part of the creative, brand and messaging team for the University of Gloucestershire, after a successful bid in February 2018 for the three-year contract commencing March.

As an experienced distributor of compelling digital media for students, alumni, higher education employees and stakeholders via Study International, Hybrid successfully captured the interests of the judging panel during the tender process, sparking their attention with various domestic and international creative media strategies.

By jointly sealing the design deal with the University of Gloucestershire to be an Official Creative Agency, Hybrid has already begun a number of creative initiatives working alongside London-based agency PS London and the global public relations firm Grayling.


Architects image of The Business School at University of Gloucestershire


Currently, the key focus for the Hybrid team is the creative output for the university’s Business School. Via an in-depth discovery style, a distinct articulation of media messaging and a superb execution of brand ideas and concepts, the digital agency aims to empower the business school and it’s connections with students, local business and national stakeholders.

As Hybrid Lead Designer Carolina Santos explains, “Hybrid has more than nine years of experience working with higher education and that’s how we’ve built trust with our audience.”



Carolina also adds that, “By winning this tender, we can combine our experienced design skills together with our extensive knowledge of education to create new creative concepts for the Business School.”

As the University of Gloucestershire’s new identity is set to launch next year, Hybrid will ensure that their brand engagement, creative input and design methods will showcase the Business School’s individuality and unstoppable nature.

According to James Craven, Managing Director at Hybrid:

“This partnership brings together one of England’s most innovative universities with the passionate and intuitive Creative team at Hybrid. We’re extremely pleased to be working with the University of Gloucestershire and proud that in  a crowded tender of national agencies they have chosen a team from the South-West region.”

To find out what makes Hybrid  different and to unravel their creative values, you can discover more at our website. Alternatively, if you’re interested in finding out more about Hybrid’s latest news, then you can keep up to date here.


To contact Hybrid for comment please email hayley@hybrid.co or call +44 (0) 117 244 3189

About Hybrid

Hybrid is a global influencer, creating rich and relevant content for brands wishing to connect with audiences in a more effective way. Powered by a progressive collective of journalists, strategists and business minds, Hybrid moves with unparalleled pace across five independent brands in high-growth markets. Hybrid has offices in Bristol (UK), Kuala Lumpur (Malaysia) and Sydney (Australia).