Over the past year, we have been involved across every aspect of student recruitment for University of Gloucestershire. At the heart of this has been the implementation of a new campaign strategy, partnered with multiple campaigns across the student cycle.
Creative
Gloucestershire offers a beautiful setting to study, one that nurtures creativity and recognises individuality, encouraging students to develop in their own way. Our work has focussed on bringing this story to light, implementing a new campaign strategy — be your best self.
Creative generated multiple key assets that could be used in a multitude of ways across campaigns and drive a refreshed brand look and feel.
We partner with the Gloucestershire Marketing team, in a way that allows us to work proactively, reacting to shifts in student demographics and live campaign data for a marketing approach that we call continuous optimisation.
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