With the often dreaded New Year’s resolutions just round the corner, we are instead focusing on what WAS achieved in 2023 – as opposed to what wasn’t (i.e. going to the gym that’s still being paid for!). We asked some of the Hybrid staff to pause and reflect on their year, and to shed some light into the many up’s they’ve had throughout 2023.

 Favourite book?
The Argonauts by Maggie Nelson is amazing. She consistently brings it when it comes to writing about life and its esoteric concepts.

Happiest memory?
That feeling I get every time my plane touches down when I’m travelling for work. It’s always the start of something fantastic with a different team in a different country. 

Most important lesson?
Whatever you think you can’t do, you actually can. Remember that.

Most enjoyable work project?
Honestly, I love what I do – so every day is pretty enjoyable, especially when I get to work with so many talented individuals. Also, any time I spend on campus with our partners. Getting the vibe from a place directly from its people is the best immersion you can have.

Vinifer Karhbhari
Senior Paid Media Executive

How would you summarise your 2023?
January to December in 80 days!

What’s been your biggest personal achievement?
I’ve definitely seen myself grow professionally and develop a strong skill set throughout the year. Learning something, even if it’s small, every day has been my proudest achievement. Looking back and comparing where I was at the start of the year is incredibly satisfying.

Favourite book?
I’m more of a podcast girl, and definitely found Sleep to be my favourite podcast of 2023. 10/10 would recommend!

Happiest Memory?
Being an Indian expat, my parents came and visited me for the first time this year. Showing them around my favourite spots in the UK was amazing. I think they were pretty proud of me!

Most important lesson?
Every day is a new day and change is inevitable. If it didn’t happen, it wasn’t meant to be.

Most enjoyable project?
Hands down, and undoubtedly – the thrill and sheer joy of working on high budget sprint campaigns, sitting with all the teams in the boardroom and being on your toes 24/7 (literally) to adapt to the needs of our clients… Ooof!

How would you summarise your 2023?
Revolutionary.

What’s been your biggest personal achievement?
Getting promoted to Senior Designer!

Favourite book?
Solve for Happy – Mo Gawdat.

Happiest Memory?
My trip to Marrakech – great place, great food, great company.

Most important lesson?
You’ll be gifted with everything you desire in the form of challenges.

Most enjoyable project?
When I’m not creating copious amounts of mockups, my most enjoyable projects are best spent channelling my creative energy through branding ideation. 

Bryanna Hanschu
Market Research Analyst

How would you summarise your 2023?
Transformative

What’s been your biggest personal achievement?
Moving from the US office to be a part of the UK Team!

Favourite book?
The Glass Hotel by Emily St. John Mandel

Happiest memory?
Going to the Hans Zimmer Live concert in London. 

Most important lesson?
Never give up. With good teammates and a bit of hard work, any deadline can be possible!

Most enjoyable work project?
Working on my first bid with Bid Writer, Martin, in the Philly office.

How would you summarise your 2023?
Challenging but rewarding.

What’s been your biggest personal achievement?
My baby boy turning 1!

Favourite Book of 2023?
Not work related in the slightest but Raising Lions was the best book of the year! Really dove into the cultural shift that has reinforced anxiety and behaviour disorders in children by negating parental authority.

Happiest Memory?
A few months after coming back into work from Maternity Leave, I was promoted to Sales Director. It was a great challenge getting back into the thick of it again!

Most important lesson?
Always strive to avoid stagnation and keep learning and bettering yourself as a person.

Most enjoyable work project?
Watching the Partnerships team in the Australian office absolutely smash targets and partner with so many awesome universities!