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Reputation beyond rankings: Building a sustainable narrative for your university
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Hybrid's panel of experts discuss the influence of rankings in student decision-making and how universities can build their ranking position into their marketing.
Hybrid's panel of higher education experts include:
Rebecca Hopwood, Head of Growth, QS
Rebecca Giddings, Deputy Director of Brand & Marketing, University of Wolverhampton
Caroline Lang, Associate Director of Creative Strategy, Hybrid
Naomi Hollis, Head of Research, Hybrid
Together they break down:
The influence of UK and global rankings in student decision-making
How universities can build their reputation without relying on rankings positioning
“But we’re not top!” – When should universities promote their ranking position?