Guest panelists Adam Sturch from Sheffield Hallam University and Dannielle Croucher from The National Centre for Universities and Business discuss:

• What strategies do you employ to attract and retain industry partners who align with your university's academic standards and values?

• What marketing techniques have proven most effective in communicating the real-world benefits of these partnerships to prospective students?

• With the rise of workplace apprenticeships and third-party offerings, how can universities adapt to the competition?