As for many other organisations, 2020 prompted a change in approach and focus for Autodesk.
For the first time their annual event — Autodesk University — would be purely digital. The event provides a chance to upskill workforces and showcase the latest developments across their family of software.
Autodesk asked us to strategise and develop the campaign to promote the event and platform, and deliver content for a richer experience.
"Reimagining possible" in the industrial design technology sector
Autodesk
We’ve partnered with Autodesk to redefine their consumer strategy, helping them to tell more effective stories, drive the success of their digital events, and increase industry engagement with their products.
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Approach
With the tagline, ‘Reimagine possible’, the campaign gave an inside view of what attendees could expect at the event. For the first time, content shifted its focus to put people not product at the forefront and engage with some of the most world-defining construction projects.
To drive further attendees, we bottled the energy and social conversation happening at the event and turned it into campaign assets that targeted registrants that hadn’t yet made an appearance.
108000
Event Registrations
80000
Event Attendees
200+
Exhibitors
During the four day event, Autodesk asked us to shape one of their key client case studies. We delivered a documentary that told the incredible story of the ‘Afsluitdijk’ and its vital role in protecting the Netherlands from rising sea levels.
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Telling richer stories
Autodesk products and solutions are changing the world we live in every day. This is perfectly exemplified by the power of Autodesk Forge — the cloud-based developer platform.
To help tell the story of its versatility and true potential, we produced the Forge documentary. Speaking to pioneers of the platform, the story includes candid accounts of challenges in its inception, before highlighting its extraordinary growth and what it could truly mean for the future of design.
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Unique platforms
What better way to learn than to hear directly from those that have walked the walk, and that are pioneering in their field?. We produced a series of content that formed Autodesk’s own masterclasses, which saw experts across construction speaking of their own experiences and how they have leveraged Autodesk programs to raise their game.
Supported by animated visuals and tight narratives, speakers talk straight into camera as they navigate the details and nuances of their own roles and platforms.
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"Hybrid brings a blend of intelligent strategic thinking with outstanding creative ideas that has seen our partnership grow rapidly and deliver a great event"
Global Construction Events Manager
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