"When I joined in January of 2023, it was exciting to be a part of something that was moving at such a fast pace. More importantly, it was the first time I ever felt like I was a PART of that process. It was the first time I came to work feeling like I was truly a part of a team that was moving forward every day, and seeing the exponential growth the office has gone through only fuels my excitement for next year!

My most interesting challenge was time management. I’ve been fortunate in my first year to be in a position where I’m not only working with new clients, but also managing my team’s calls too. Having to pivot from my own meetings to then jumping into someone else’s is something I’ve never done before, but I’m feeling more confident than ever.

It's easy to overcomplicate things and over analyze when you're speaking to a potential new client. But I find I’m most successful when I allow myself to not take things personally and more importantly, have fun with it!"

“Over the past year, our partnership with Georgia Southern University's College of Arts and Humanities has been my favorite project. Tasked with tackling some of the problems faced nationally by colleges of arts and sciences, we aimed to elevate undergraduate recruitment by 10% this year.

We knew it would require effective audience mapping, informed channel selections, compelling insight-led creative, and super personalized remarketing. The reason it was such an enjoyable project was because we used new predictive modeling tools to identify high-yield audiences and inform the geo-targeting strategies. The channel forecasting and creative solutions resonated powerfully with students, ultimately addressing their concerns about career utility of arts and humanities degrees.
The impact exceeded everyone's expectations. With a 30% surge in applications and 20% increase in enrolment, the work over the last 12 months has really paid off!

This past year has been moving so quickly, and it felt like we were adding new faces to the office every week. So many people have come into the business in different roles, and making sure that we get that right has been a big challenge. Hybrid has always been a very social company, and it’s something we wanted to continue in 2023. Making sure that there was something for everyone has been so much fun!

One colleague I’ve worked with this year has a good saying - ‘some things you should get right, and some things you'll definitely get wrong. Remember, it doesn't have to be perfect to be fantastic.’ I like that a lot. And will be taking it with me in 2024."