A couple of decades ago, Google surpassed AskJeeves and Yahoo to reach search engine supremacy. Alas, nothing lasts forever, and like the fall of Rome, there are new challengers emerging in the world of search engines to usurp Google’s crown. Gen Z’s insatiable appetite for video content and their increasing consumption behavior in-app has seen them bypass traditional search engines in favor of looking for their answers on TikTok and YouTube.
It’s not just about viral dances or trendy challenges; it’s about how these platforms have become integral to this generation’s daily learning and information-gathering rituals.
Learning and discovery with TikTok and YouTube
Dive a little deeper into these platforms, and you’ll discover a world rich with educational content and more engaging results. According to Ipsos, about 80% of Gen Z users believe YouTube has expanded their knowledge base, while TikTok’s search results provide quick-fire recommendations for anything from makeup tips to travel advice. Why search through online menus when you can drool over the food in video format, accompanied by a quick-edit narration giving you all the highlights?