Through the accumulation of all this financial pressure, incoming students naturally want to ensure that where and what they decide to study will lead them to a career that will provide a solid return on investment. 

For admissions and marketing teams, these student sentiments need to be considered in the run up to and on the day of clearing. 

Understanding and addressing these concerns in a way that will resonate with a Gen-Z audience will lead to higher enrolments and lower dropouts. Amongst the chaos and often stress of clearing, students are more likely to engage with universities that demonstrate empathy towards their worries. 

To become front of mind on the day, providers should highlight the support services available for students – from careers services and societies to networking events. Communicating these as inclusive spaces that don’t necessarily require hefty spending, is sure to resonate with today’s student audience. 

Transparency around on-campus cost of living will undoubtedly help. Offering practical advice on budgeting and promoting affordable accommodation options could alleviate anxieties around expenses. Showcasing financial support services such as part-time job boards and scholarship opportunities is a big must.

When it comes to graduate opportunities and prospects, this is a topic that is often already heavily marketed by HE providers. But perhaps this year, more than ever, this sentiment deserves to be an even bigger hook. Students want to feel reassured that after the costs and financial pressures subside, it was all worth it in the end.