We’ve partnered with Autodesk to redefine their consumer strategy, helping them to tell more effective stories, drive the success of their digital events, and increase industry engagement with their products.
"Reimagining possible" in the industrial design technology sector
As for many other organisations, 2020 prompted a change in approach and focus for Autodesk.
For the first time their annual event — Autodesk University — would be purely digital. The event provides a chance to upskill workforces and showcase the latest developments across their family of software.
Autodesk asked us to strategise and develop the campaign to promote the event and platform, and deliver content for a richer experience.
Autodesk products and solutions are changing the world we live in every day. This is perfectly exemplified by the power of Autodesk Forge — the cloud-based developer platform.
To help tell the story of its versatility and true potential, we produced the Forge documentary. Speaking to pioneers of the platform, the story includes candid accounts of challenges in its inception, before highlighting its extraordinary growth and what it could truly mean for the future of design.
What better way to learn than to hear directly from those that have walked the walk, and that are pioneering in their field?. We produced a series of content that formed Autodesk’s own masterclasses, which saw experts across construction speaking of their own experiences and how they have leveraged Autodesk programs to raise their game.
Supported by animated visuals and tight narratives, speakers talk straight into camera as they navigate the details and nuances of their own roles and platforms.