UCAS has an image to shed. For the better part of 30 years, they’ve been the UK’s ‘application people,’ acting as a conduit between students and higher education providers. They interact with nearly 1 million young people every year, a captive audience, but one that only tunes in twice a year: application deadlines and Results Day/Clearing.
And yet they are so much more — a wealth of data, information, honest advice and zero vested interest in telling you what to do.you UCAS is really about connecting anyone who wants to take their next steps in learning to solid advice and their options.
Between Hybrid and UCAS, we sit on A LOT of data about what young people care. We needed to leverage what we know to create content that makes youth engage not just twice a year, but to be part of the 365-day conversation.