Teaming up with our long-term partners at Berkeley, we were excited by their latest challenge to deliver a fresh brand that works seamlessly with digital marketing to attract students worldwide.
Berkeley’s message ‘Experience Brilliance’ served to inspire students across the globe, celebrate their cutting-edge spirit and drive awareness of their pioneering, inclusive approach to education. Our strategy was to create a deeper, shared conversation around Berkeley, sharing peer messaging to support students on their journey to discovery.
Berkeley University California is a global leader, a world top 30 and has paved the way for counter-culture movements, free speech, wet suits, microscopic motors and CRISPR gene editing. Their alumni boasts 32 nobel prizes and 223 olympic medals — there’s no single box that fits graduates of Berkeley University California, and they seek that same uniqueness in solutions.