< Back to News

Hybrid relaunches Travel Wire Asia for the connected global citizen

The notion of a ‘borderless world’ is commonly dismissed as a pipe dream, but rapid technological innovation and globalization have birthed a new era.

This is the Digital Age, where the borderless world is an imminent reality and time and space are no longer barriers to mankind’s innate desire to explore and connect with the unknown.

According to global publishing group Hybrid, it is also the age of the ‘digitally connected global citizen’.

Explaining the concept, Hybrid founder and managing director James Craven, says:

“The connected global citizen is a person who cares about his or her global footprint. He is socially and politically aware, smart, progressive, free and independent-minded, and recognizes the value of shared interests and experiences.”

Craven says Hybrid, as the publisher of travel website Travel Wire Asia, has been watching changes in the travel landscape closely, and sees there’s a gap in the market – particularly in Asia – for content relevant to this new breed of traveler.

With the connected global citizen in mind, the Hybrid team built a brand new website for Travel Wire Asia, sharpened its editorial strategy and unveiled its new look today.

The relaunch follows Hybrid’s rebrand in July and its relaunch of Tech Wire Asia shortly after in October, all of which Craven chalks up to the firm’s success so far in the global media landscape.

Travel Wire Asia was launched in 2012 as part of a Tourism Malaysia blogging project publishing contributions from dozens of global freelancers about their experiences travelling through Asia.

The site has evolved dramatically since then; Travel Wire Asia’s very own content creation department was set up early 2016 in Kuala Lumpur, Malaysia, and its sales teams expanded from Hybrid’s growing offices in Bristol, UK; and Sydney, Australia.

This year, Travel Wire Asia will be read by over 12 million unique visitors and generate over £300,000 in advertising and branded content revenues. By end-2019, the site expects to hit over 2 million monthly uniques. It has also worked with numerous tourism boards, airlines and some of hospitality’s biggest names, from the likes of Wyndham to Hyatt, Marriott and Hilton, to name a few.

According to Craven, the new and improved Travel Wire Asia seeks to be the region’s number one content platform for stories, trends and issues relevant to the global, digitally connected traveler heading to Asia for business or leisure. Its editorial strategy is a combination of stories about smart technology, compelling destinations, unique experiences and stays, travel tips and tricks for the discerning traveler, industry trends and news.

“We tell stories from the lens of Asian residents, recognizing that travelers to the region want local knowledge about where to go, what to do and the best way to get there,” Craven explains.

“And we speak from a place of credibility and influence… because we are who we write for.”

Apart from Travel Wire Asia, Hybrid’s current websites include Asian CorrespondentTech Wire Asia and Study International. In October 2017, traffic to the combined portfolio exceeded 8.5 million unique visitors.

Available for immediate comment:

James Craven (Managing Director), UK: +44 117 244 3750 (GMT +1)

Clara Chooi (Editor-in-Chief), Malaysia: +60 327 123 150 (GMT +8)

For job opportunities please contact Hayley Dugdale – hayley@hybrid.co or call +44 117 244 3189

About Hybrid

Hybrid is a global influencer, creating rich and relevant content for brands wishing to connect with audiences in a more effective way. Powered by a progressive collective of journalists, strategists and business minds, Hybrid moves with unparalleled pace across five independent brands in high-growth markets. Hybrid has offices in Bristol (UK), Kuala Lumpur (Malaysia) and Sydney (Australia).