Related work
Nurture Remarketing Campaign — Dell IoT
CONTENT | DIGITAL | ADVERTSING | ANALYTICS
work with us
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Working closely with UEA teams, creative agencies and third-party vendors we’ve been able to leverage our expertise and experience
to develop a series of campaigns that cut-through a saturated and competitive market, increasing UEA’s share of voice. We know that communications which elicit an emotional response are the most effective. Our continuing use of communication that drives a relevant emotional response has been at the heart of our effective creative
and media buying strategy — prospects have to feel connected to
UEA before they entertain the idea of applying, whether they’re conscious of that or not.
OOH, Data, Cinema, VOD
Intro & Challenge Leveraging Partnerships & Targeted Dominance working closely with UCAS, we’ve been able to target and remarket to specific people who’ve visited the UCAS Track system and other areas of UCAS.com. Resulting in higher CTRs and increased times on page.We also used historical admissions data for ATL advertising in specific regions to generate high salience in relevant geographies — namely feeder schools and catchment counties. Combined with our closely-targeted digital activity, this became a powerful and efficient model for driving engagement.
Our Approach London audiences the opportunity was to connect to an increasing trend of young people carefully considering the extent to which their physical environments affect their wellbeing —coupled with the lack of awareness around how accessible Norwich is from London; The Space You Need To Grow, Closer To Home Than You Think. For home and international audiences, the  opportunity is messaging that supports the sense of belonging you can find at UEA. Hence the proposition. Find Your Place
Outcome Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Tincidunt ornare massa eget egestas purus viverra accumsan. Non nisi est sit amet facilisis magna etiam tempor orci. Dictum fusce ut placerat orci nulla pellentesque dignissim enim sit.
ADVERTISING | VIDEO
Integrated campaign - UEA
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Outcome Through hyper localised targeting we were able to be highly dominant in feeder school areas with high application potential. The campaign ultimately was a success driving 15% increase in applications YOY.
Our Approach London audiences the opportunity was to connect to an increasing trend of young people carefully considering the extent to which their physical environments affect their wellbeing —coupled with the lack of awareness around how accessible Norwich is from London; The Space You Need To Grow, Closer To Home Than You Think. For home and international audiences, the  opportunity is messaging that supports the sense of belonging you can find at UEA. Hence the proposition. Find Your Place
Intro & Challenge Leveraging Partnerships & Targeted Dominance working closely with UCAS, we’ve been able to target and remarket to specific people who’ve visited the UCAS Track system and other areas of UCAS.com. Resulting in higher CTRs and increased times on page.We also used historical admissions data for ATL advertising in specific regions to generate high salience in relevant geographies — namely feeder schools and catchment counties. Combined with our closely-targeted digital activity, this became a powerful and efficient model for driving engagement.
OOH, Data, Cinema, VOD
Working closely with UEA teams, creative agencies and third-party vendors we’ve been able to leverage our expertise and experience
to develop a series of campaigns that cut-through a saturated and competitive market, increasing UEA’s share of voice. We know that communications which elicit an emotional response are the most effective. Our continuing use of communication that drives a relevant emotional response has been at the heart of our effective creative
and media buying strategy — prospects have to feel connected to
UEA before they entertain the idea of applying, whether they’re conscious of that or not.
ADVERTISING | VIDEO
Integrated campaign - UEA
*
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