In a time when Universities & Colleges are increasingly looking to the ‘third stream’ to boost revenues, fund better quality facilities and stimulate research collaboration, University to Business engagement has never been so important.
Our extensive experience in the HE & private sectors, and full range of in-house media services, mean we are uniquely positioned to provide value to our clients. Bespoke U2B campaigns give your institution the platform to define your message, identify your audience and connect with them across the most powerful digital platforms, leading to tangible and trackable results.
A five step process of collaboration to deliver proven results.
We work closely with you to understand your needs for a bespoke strategy — but we’ll also benchmark against competitors and use our experience to guide the campaign.
Creation will see us deliver strategically-led creative across the most relevant channels, from first engagement to conversion.
Tailored activities across the business engagement landscape
- Outreach to Corporates on future public-private sector (PPP) opportunities.
- Marketing workshops, short courses, training and CPD to local business
- Knowledge transfer partnerships (KTP) and imbedding University staff into the high quality private sector research projects
- Promoting Graduate Outcomes to Business (GO2B): placements, internships and graduate employment
- Facilities hire, leasing space and promoting their networking and events space
We’ll deliver guarenteed results and real-time tracking. Through the Campaign Hub™ you’ll get detailed reporting, as well as information on how much time visitors are spending on reading your articles, and how much traction we’re getting on social and demographic information.